SamaraAndrade

Designer & Brand Strategy Consultant

Labrint Studio Freelance

Independent studio serving healthcare clients.

• Develop brand strategy and positioning for healthcare clients.
• Conduct market research to guide brand and communication decisions.
• Write scripts for audiovisual content.
• Build content strategies for social media.
• Create advertising campaigns from concept to delivery.

• Brand strategy
• Campaigns
• Content & social media
• Video & motion
• Graphic design
• Healthcare

Marketing Manager

Tempero Certo Refeições Coletivas

Corporate food service company: catering, dining and delivery.

• Led the marketing team and coordinated work with external partners.
• Planned and executed brand positioning campaigns.
• Built and managed the calendar of institutional, commercial and promotional initiatives.
• Developed sales enablement materials, including presentations, brochures and tailored proposals.
• Created lead generation campaigns to support new contract acquisition.
• Partnered with the sales team on joint initiatives and client visits.
• Coordinated communications for new unit openings and renovations.
• Kept the brand identity consistent across every touchpoint.
• Wrote and edited institutional copy, internal newsletters and press releases.
• Produced seasonal internal campaigns and employee celebrations.

• Brand strategy
• Campaigns
• Team leadership
• Vendor & agency management
• Graphic design
• Events
• Content & social media

Healthcare Marketing Specialist

Grupo Hemocat

Importer and distributor of medical devices for cardiology, angiology and orthopedics, with 30 years in the market.

• Developed branding and marketing strategies for the healthcare sector and ensured execution across all channels.
• Protected brand reputation and supported the structuring of the company's digital positioning.
• Created and executed email marketing campaigns and landing pages.
• Managed and produced content for the company's social media channels.
• Designed institutional and commercial promotional materials.
• Planned and executed brand activations at healthcare trade shows and events.
• Collaborated with commercial and technical teams to keep communication consistent.

• Brand strategy
• Campaigns
• Email marketing
• Content & social media
• Graphic design
• Events
• Healthcare

Healthcare Marketing Specialist

Cath-Care

• Designed materials for medical trade shows and industry events, from print pieces to digital assets.
• Planned, wrote and sent email marketing campaigns.
• Produced social media content aligned with the brand's positioning.
• Created institutional and sales support materials.
• Worked with sales and technical teams to keep messaging clear and consistent.

• Email marketing
• Graphic design
• Events
• Content & social media
• Campaigns
• Healthcare

Marketing Manager

Clínicas Clivale

Healthcare complex with 80+ years of history and about 30,000 appointments per month across 5 locations, including a Day Hospital.

• Led the marketing team and managed brand reputation through branding strategy.
• Wrote strategic briefs for agencies and oversaw every piece from development to approval across all channels.
• Negotiated and purchased media, then monitored delivery, deadlines and placement, including outdoor advertising.
• Organized events end to end: budgeting, hiring vendors, overseeing setup and covering them on social media.
• Managed signage and facade projects for all 5 locations.
• Managed social media and website content, directing agency planning.
• Ran influencer campaigns: research, hiring, visit coordination and reporting to leadership.
• Created internal marketing materials and supported press relations by connecting physicians with radio, TV and newspapers.

• Brand strategy
• Team leadership
• Vendor & agency management
• Campaigns
• Events
• Content & social media
• Analytics & reporting
• Healthcare

Content Strategist

Inovamidia Comunicação

Agency with 30+ years in the market, serving major football events and concerts in Bahia.

• Managed the agency's largest digital marketing accounts.
• Planned and managed social media for clients.
• Created content based on the information needs of customers and social audiences.
• Engaged with followers to answer questions and build trust between brands and audiences.
• Monitored performance reports and adapted planning to what the data showed.

• Content & social media
• Analytics & reporting
• Campaigns

Designer

Rede Bahia Freelance

Freelance contract for the 2018 Summer Music Festival in Salvador.

• Produced the graphic materials used for event signage.
• Supported planning and execution of the online advertising campaign with the contracted agency.

• Graphic design
• Events
• Campaigns
• Vendor & agency management

Marketing Assistant

Zum Brazil Eventos

Corporate events company: conventions, forums, congresses, fairs and launches.

• Created content for Instagram, Facebook and LinkedIn.
• Wrote, designed and sent email marketing campaigns.
• Created presentations for bids, proposals and events.
• Designed pieces for internal marketing.

• Content & social media
• Email marketing
• Graphic design
• Events

Communications Specialist

CQCS

Brazil's largest information hub for insurance brokers. Clients included Bradesco Seguros, Porto Seguro, Allianz, SulAmérica, Zurich and Tokio Marine.

• Created audiovisual content and recorded product presentations with client executives.
• Managed and monitored social media and tracked metrics through analytics.
• Delivered weekly reports on content performance and audience reach.
• Provided photo and video coverage of client events across Brazil.
• Monitored performance reports for the company's online TV channel.

• Video & motion
• Content & social media
• Analytics & reporting
• Events

Graphic Designer

Chara Rial

• Edited product photos for e-commerce.
• Designed graphic pieces for marketing and sales campaigns.
• Retouched images and laid out lookbooks.

• Graphic design
• Campaigns

Product Designer

Universidade Estadual do Sudoeste da Bahia (UESB)

• Designed course layouts for the university's Moodle virtual learning environment, applying UI principles to improve usability and content absorption.
• The interfaces were used for four 4-month cycles.

• Graphic design

Motion Graphic Designer

TV UFBA, Federal University of Bahia

• Created graphics, motion graphics, openings, animations, infographics and credits for the university's TV channel.

• Video & motion
• Graphic design

Designer

Instituto Recriando

• Designed all graphic materials for the nonprofit's campaigns.
• Supported visual communication workshops for children from low-income communities.

• Graphic design
• Campaigns