SamaraAndrade
Brand Strategist & Designer
I turn data into strategy, and strategy into design.
About
Brand strategist and designer with 15+ years of experience turning business goals into clear, consistent brands. I plan and run campaigns end to end, from positioning and content strategy to design, vendor management and launch, with a focus on healthcare and B2B companies. I help brands speak with clarity and build lasting reputation.
Software skills: Adobe
- Ai
- Id
- Ps
- Pr
- Ae
Education
- MBA, Digital Business Management & Artificial IntelligenceUSP/Esalq
- Postgraduate Certificate, Marketing ManagementSenac
- Continuing Education in Branding (Infinity)Brandster Branding School
- Branding Immersion (Branding de Perto)ESPM
- B.A., Interdisciplinary Arts & Contemporary TechnologiesFederal University of Bahia (UFBA)
- B.A., Graphic DesignUniversidade Tiradentes
Industry experience
- HealthcareClinics, hospital groups and medical devices
- EventsCorporate events and music festivals
- Food serviceCorporate catering, dining and delivery
- AgencyAccount management and social media
Core skills
Brand & strategy
- Brand strategy & positioning
- Brand identity systems
- Integrated campaign development
- Content strategy
- Healthcare & medical device marketing (B2B)
Marketing execution
- Email marketing & landing pages
- Social media management
- Trade show & event marketing
- Influencer marketing
- Internal communications
- Performance reporting & analytics
Creative
- Graphic design
- Video editing & motion graphics
- Presentation & sales enablement design
Leadership
- Team leadership
- Agency & vendor management
- Budget management
- Contract negotiation
- Cross-functional collaboration with sales & product
What people who have worked with Samara say
Samara is an incredible marketing professional: committed and fearless. She understands what the client needs thanks to her empathy and her natural way of connecting with people, and she always gives her best. Highly competent, she delivers challenging results that go beyond what was promised in her plan.
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